A CONVERSATION STARTERThree weeks to a site you’ll love to send and share.
You’ll get a website that’s designed to get people talking, so they feel ready to reach out and comfortable chatting through next steps together.
for service-based businessesWhat could your website say better so you don’t have to keep explaining it yourself?
Your inquiries are only as strong as your website. But, if clicking around for hours to get each page on your site to say just the right thing at just the right place to connect with new visitors isn’t making it off your to-do list this month, then a Conversation Website might be the perfect path to a site that can help you meet new clients.
so HERE's WHAT WE'RE TALKING ABOUT:A website built to invite the next conversation.
The Conversation Websites uses thoughtful design and personable, human writing to help you better communicate with people entering your world for the first time.
It’s written and designed empathetically to help your visitors feel excited to reach out and curious to learn more.
you might even say this is the sweet spot
You can build the kind of website that can:
Give people a taste of what you do.
Treat your site visitors to a small taste of the transformation your services can give them, using clear words to explain real results.
Sprinkle in some personality.
Share enough of your natural voice and unique perspective that readers will feel the genuine person standing behind the business.
Make the choice feel easy.
Turn your services into understandable options so people can quickly recognize what direction fits them (and what doesn't).
Create a natural warmup.
Answer the questions that people are already asking and give your visitors the right information they need to actually want to jump on a call or fill out your application.
HERE'S THE QUESTION TO THINK ABOUTAre you working with the people you actually want to work with?
If you find yourself talking with people who hesitate at your pricing, chatting with new leads who don’t seem to really get what you do (or even see why its worth it for them), then it might be time to revisit your website.
it’s intentionally uncomplicated
We’re aiming for a site that feels like a genuine delight: easy to navigate, interesting to read, an easy first step into your world.
Your investment:
$2,850
Timeline:
Three weeks from kick-off call to launch.
How you book:
Save your spot with a partial payment of $950 at booking. Payment plans available for the remainder.
What you get:
A fully-written, thoughtfully-designed 5-page service-provider website that includes:
Strategic layout
A strategic layout built to turn curious visitors into future clients, with Home, About, Services, FAQ, and Contact pages. (Your site can live on Squarespace, ShowIt, or Wix.)
Personable copywriting
Personable website copywriting written by humans for humans, without ignoring on-page SEO.
SEO Foundations
On-Page SEO: SEO and AIO grow over time, but your website will be built with the right foundations in place: a clear order of information, a good user experience, valuable and unique writing, and complete meta-data.
Add a blog or portfolio
Showcase your work in practice. Add a portfolio or blog for an additional $950. Includes a landing page plus one template post added to your site.
"Jenny is great at listening to my ideas and helping me find sharper words for what I wanted to say."
"Working with Jenny took all the guesswork out of what to say where and how to put everything together."
relationship-driven businesses
You want your website to connect with people and help you sell your services more organically.
creative
entrepreneurs
Online-first businesses who want their site to feel human and relatable, so people feel comfortable contacting them and excited to talk in person.
local
providers
Small businesses who need their site to build trust and proactively answer the main questions people have, so they feel ready to reach out for next steps.
coaches & 1:1
specialists
One-to-one service providers who need their site to help potential clients understand their unique process and lay the groundwork for discovery calls.
done-for-you writing and design
No more guessing what to say and what to put where.
the foundation
Layout the conversation.
Together, we'll decide the action you want people to take (things like: reach out, inquire, apply, or call) and then we'll shape the flow of each page to thoughtfully guide people there.
“Jenny helped me find the right words to use to describe my work. I was struggling before to make it make sense to my audience, but now it’s all feeling clearer.”
“Jenny’s great. Her advice has been so invaluable to my writing.”
there's no wrong choice
Your site will look great and stay easy to update.
You might be wondering what platform to build your site on? I picked three no-code/low-code platforms that are easy for you to maintain as you go, with all the beautiful, responsive design features you could want.
Wix Studio
A popular choice for wellness studios, educators, coaches, and community-centered businesses.
Squarespace
A favorite for many! You'll see consultants, service providers, specialists, and thoughtful creatives all building here.
Showit
The top choice for many photographers, aesthetic studios, personal brands, and design businesses.
P.S. Don’t let “where” overwhelm you. Stay where you are, or we’ll choose the right platform together
The Three Week Flow
GET STARTED
Save Your Spot
You'll save your spot on the calendar with a first payment of $950. Once you do, your start date is secured and we’re officially working together!
GET READY
Gather Your Materials
You’ll receive a step-by-step outline of everything you'll need. (Things like: photos, a short questionnaire, and any branding you’d like to use.)
KICK OFF
Kick Off Call
We’ll meet on video to talk so I can learn more about your business and what you want your new website to communicate before I begin.
WORK IN PROGRESS
I design your website.
I write the words and design the visuals together, so the entire site feels thoughtful and inviting. You can step back while I bring your site to life.
FINISHING TOUCHES
Review, Refine, and Launch.
Once your site is ready, we'll talk again to walk through your final revision. After that, I help you launch the final site so everything goes smoothly.
when you reach out, you'll get the choice to schedule a get-to-know each other call before you book or move right into booking your project. It’s up to you!BEFORE YOU BOOKA few good things to know:
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It depends on what kind of business you run and what your goals for your website are.
The Conversation Website is built for relationship-based service businesses who want a warm, professional site that supports them in connecting with prospective clients.
The Destination Website is built to support businesses that have multiple offers or business models. These sites are usually larger builds with more custom features to help site visitors shop digital products, compare programs and services, or engage in on-site features like classes and memberships.
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You can be at any stage of business, newly launching or seasoned in your field. But, this kind of website works best when you know the types of clients you want to connect with and have a core list of services you plan to offer.
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I can use your existing copy as inspiration, but, I usually create fresh language for your new site.
You want your website’s writing, design, and client journey to work together to build trust and guide readers toward working with you, so I like to say the writing comes first and everything else grows from there.
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Your website will be written and structured with on-page SEO best practices in mind (things like: clear page titles, headings that make sense to search engines and AI tools, and thoughtfully written content that helps your site be understood by both people and modern tools like Google and AI searches).
But it’s good to keep in mind that SEO and online discovery are things that build over time. This package sets up a strong foundation, but it does not include ongoing SEO monitoring, blogging for rankings, or long-term optimization strategies.
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The conversation website is intentionally made to be a low/no code style of website so that you’re able to make routine updates to your content as you need.
But if you’d rather get support with site updates or add pages in the future, the September Department is open to all prior clients for new projects and site maintenance.
Building more than a website?Start with the identity your next chapter needs.
If you’re launching something new or rethinking how your business is showing up online, you can start your rebrand with Brand Direction. We’ll clarify your positioning, create a more recognizable look, and build a visual system that carries naturally into your new Conversation Website and beyond.
A STRATEGIC IDENTITY FOR WEB AND BEYOND
small projects (big help)
Extra help when you need it.
You can explore the Sept. Dept. to see additional services that you can commission if your website needs updates in the future.
Check it out