A CONVERSATION STARTERThree weeks to a site you’ll love to send and share.
You’ll get a website that’s made to get people talking, so they feel ready to reach out and chat through next steps together.
for service-based businessesSimplify your services so it clicks.
Help people understand what you do, how it can help them, and why it’s worth investing in.
HERE's WHAT WE'RE TALKING ABOUT:A website built to invite the next conversation.
A fully-written, fully-designed website that’s built to guide visitors to inquire, reach out, and want to learn more.
YOU MIGHT EVEN SAY THIS IS THE SWEET SPOTYou can build the kind of website that can:
Give people a taste of what you do.
Show people how your services can help them in clear, tangible ways.
Sprinkle in some personality.
Share enough of your unique voice and perspective that they can feel the person behind the business.
Make the choice feel easy.
Turn your services into clear options so people can quickly recognize what direction fits them best.
Create a natural warmup.
Answer the questions that people are already asking and give your visitors the right information they need to feel ready to reach out.
SO HERE'S THE QUESTION TO THINK ABOUTAre you working with the people you really want to work with?
Or, do you ever find yourself talking with people who hesitate at your pricing? Chatting with new leads who don’t seem to really get what you do (or see why its worth it)?
If there’s a mismatch between the people you picture yourself helping and the ones you’re connecting with now, it might be time to give your website a refresh.
It'S intentionally uncomplicated We’re aiming for a site that feels like a genuine delight. Easy to navigate. Interesting to read. An enticing first taste of your work.
YOUR INVESTMENT:
$2850
TIMELINE:
Three weeks from kick-off call to launch.
HOW YOU BOOK:
Secure your spot today with a partial payment of $950 at booking. Payment plans available for remainder.
WHAT YOU GET:
A fully written and designed 5-page service-provider website that includes:
A strategic layout built to turn curious visitors into future clients, with Home, About, Services, FAQ, and Contact pages.
Personable website copywriting written by humans for humans (without ignoring SEO).
Brand Essentials: including website font pairings, a header wordmark logo, a favicon, and a website color palette.
OPTIONAL: Showcase your work in practice —add a portfolio or blog landing page + one template post to your site for an additional $950.
some kind words:"Working with Jenny took all the guesswork out of what to say where and how to put everything together."
WHO IT’S MADE FORrelationship-driven businesses You want your website to connect with the right people and to help you sell your services more organically.
Creative ENTREPRENEURSOnline-first businesses who want their site to feel human and personable, so people feel comfortable reaching out and excited to talk more.
LOCAL ProvidersSmall businesses who need their site to build trust and proactively answer the main questions people have so that people feel ready to reach out for next steps.
COACHES & 1:1 Specialists1:1 service providers who need their site to help potential clients understand your unique process and lay the groundwork for discovery calls.
SECOND WEBSITESService business owners who know they’ve outgrown their first website and want a top-to-bottom rebuild that can help them connect better with new clients.
done-for-you writing and designNo more guessing what to say and what to put where.
the foundation
Layout the conversation.
Together, we'll decide the action you want people to take (things like: reach out, inquire, apply, or call) and then we'll shape the flow of each page to thoughtfully guide people there.
some kind words:“Jenny helped me find the right words to use to describe my work. I was struggling before to make it make sense to my audience, but now it’s all feeling clearer.”
The Three Week Flow
GET STARTED
Save Your Spot
You can save your place on the studio calendar with a non-refundable first payment of $950. Once you do, your start date is secured and we’re officially working together!
GET READY
Gather Your Materials
You’ll receive a step-by-step plan outlining everything you'll need to prepare for your site. (Things like: photos, a short questionnaire, and any brand foundations you’d like to use.)
KICK OFF
Kick Off Call
We’ll meet on video to talk about what you want your new website to communicate. It’s a chance for me to learn more about your business before I begin.
WORK IN PROGRESS
I design your website.
I write the words and design the visuals together, so the entire site feels thoughtful and inviting. You can step back while I bring your site to life inside either Squarespace or ShowIt.
FINISHING TOUCHES
Review, Refine, and Launch.
Once your site is ready, we'll talk again to walk through your final revision. After that, I help you launch the final site and make sure everything goes live smoothly.
BEFORE YOU BOOKA few good things to know:
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It depends on what kind of business you run and what your goals for your website are.
The Conversation Website is built for relationship-based service businesses who want a warm, professional site that supports them in connecting with prospective clients.
The Destination Website is built to support businesses that have multiple offers or business models. These sites are usually larger builds with more custom features to help site visitors shop digital products, compare programs and services, or engage in on-site features like classes and memberships.
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Nope! If you already have branding you love or have developed an identity that your clients recognize, (like existing logos, colors, or fonts) we’ll talk at kick-off about how to best incorporate those elements into your new website design.
But, if any pieces of your branding feel like they could use a light refresh as you launch your new website or you’d like to go in a different direction, the included Brand Essentials kit is there to help you fine-tune.
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I can use your existing copy as inspiration, but, I usually create fresh language for your new site.
You want your website’s writing, design, and client journey to work together to build trust and guide readers toward working with you, so I like to say the writing comes first and everything else grows from there.
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Your website will be written and structured with on-page SEO best practices in mind (things like: clear page titles, headings that make sense to search engines and AI tools, and thoughtfully written content that helps your site be understood by both people and modern tools like Google and AI searches).
But it’s good to keep in mind that SEO and online discovery are things that build over time. This package sets up a strong foundation for being found, but it does not include ongoing SEO monitoring, blogging for rankings, or long-term optimization strategies.
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The conversation website is purposefully a low/no code style of website so that you’re able to make routine updates to your content as you need.
But if you’d rather get support with site updates or add pages in the future, the September Department is open to all prior clients for new projects and site maintenance.
DON't LET A LITTLE THING LIKE A LOGO SLOW YOU DOWNYour site’s brand refresh can start here or there:
A WEBSITE FOCUSED BRAND REFRESH
Brand Essentials
A mini-brand strategy focused on foundational website branding. Included with your Conversation Website so that you have coordinated visual details in place before you launch your new site.
Already included, yay!
A CUSTOM BRAND STRATEGY FOR WEB AND BEYOND
Brand Direction
A brand strategy intensive that dives deep into your custom messaging, written voice, and visual identity. You get an archive of writing and unique-to-you brand designs you can use anywhere you show up online (on your website and beyond.)
small projectsExtra help when you need it.
You can explore the Sept. Dept. to see additional services that you can commission as your brand (or website) grows.