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A simple brand suite.
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NOT JUST A LOGOBrand Essentials
Your logo is one thing people know you by, but it’s not the whole picture. A coordinated brand has a simple, easy to implement, system that includes fonts, colors, and a logo that all work together.
simple AND powerfulthe detailsWondering what’s included?
WHAT YOU GET:
A get-up-and-go brand suite that’s perfect for anyone wanting a well-coordinated visual identity for their business.
30-Minute Strategy Call
Typography Suite: 2-3 Brand Fonts
Color Palette: 5-7 Brand Colors
Essential Logos:
Primary Wordmark: The main logo people know you by, designed as a stylized word in your main font.
Favicon: A simplified symbol to represent your brand in a browser tab.
Basic Brand Guidelines: A simple guide outlining how to use your brand materials in your day-to-day work.
1 Round of Revisions
TIMELINE:
2–3 weeks, depending on studio availability, or included within the timeline of your website project
INVESTMENT:
$1,500 as a standalone project, or included within the price of your website investment
good q’sFrequently Asked Questions
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Not for this package. It’s designed to give you the essential foundations you need to show up confidently, delivered in a streamlined turnaround.
But if you think you’d like more for your brand, you can look into Brand Direction instead or commission a custom project inside the Sept. Dept.
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Brand Essentials will give you a streamlined visual branding suite (think, the tools you need to launch a website, show up on social, or brand a service business).
Brand Direction is best for brands who need deeper messaging and voice expression as part of their strategy or who want to show more point-of-view in their brand materials.
It includes brand messaging & strategy, brand voice writing, and creative direction for a more complete visual identity than what’s included in Brand Essentials.
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This is the question every small business owner asks! Knowing that, I include Brand Essentials inside all website projects. So if you want both, no need to choose, start with a Conversation or Destination website and build your brand along the way.
(If you’re considering Brand Direction though, I’d start there first before a site because it goes quite a bit deeper into your foundations).
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That depends on how you put your brand to use (things like: where you market, how often you show up, and how visible you plan to be. )
In our strategy call, we’ll talk through the audience you want to reach and how/where you plan to use your materials so that you’re set up well for what you plan to do.
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Yes! You can secure your spot on the studio calendar with a non-refundable, partial payment of $750. The remaining balance will be due before you receive your final design.
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There are no outside costs that would come from me, but you may need to purchase font licenses which give you the permissions to certain fonts in your brand materials.
We’ll chat about your font budge before I make recommendations (font licenses can range from as little as $10 to $100’s and more so we’ll choose materials that fit comfortably where you’re at).
For website projects, you'll also be responsible for things like your domain fees and any platform subscriptions, like Squarespace.
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You’ll need to know a general idea of your business goals (like, do you want to land clients, stand out as a thought leader, or build your reputation? etc.)
You’ll need to know your intended audience (who you hope this brand reach).
And, it also helps to know who you see as your “competitors” in the market (so we can build a brand that helps you stand-out well in your field.)
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You’re available for feedback and bringing good energy. Brand Essentials has a quick turnaround, so I’ll need your timely feedback to keep the project moving and on track.
You’ll also need to complete the pre-project questionnaire and submit all materials in advance so I can jump in well-prepared to help you.
Looking for brand and web together?
You can book a Conversation or Destination Website and these exact Brand Essentials will be included in the timeline and pricing that you get for your web project.